Keynote - Can Financial Services Mobile Apps and Digital Really Get Personal?
Emerging Technology Executive, USAA
When you have apps that have been downloaded by millions of users, how do you make the experience special and cater to the unique needs of each user? It’s a challenge many Financial Service Professionals are grappling with. Patrick Kelly, Emerging Technology Executive at USAA, will share some of what his organization is thinking about in its journey towards a personalized digital experience.