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11:30 - 12:00 John CrichtonHuw Edwards


Using Machine Learning Algorithms to Optimize Website Conversion and Analytics


John Crichton
Head of eCommerce, Ageas

Huw Edwards
Head of Account Management, SessionCam


Session Description

In this session, Ageas will present a case study of how they have successfully deployed a new machine learning algorithm from SessionCam that uniquely measures customer struggle on the key customer journeys on the Ageas website and how this data has been used to optimize and improve their website. The session will include a demonstration of the algorithm working to show how to understand and apply the data it generates and a summary of the benefits achieved so far.


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