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7:30 - 8:15 Jaimie Pickles


Breakfast Briefing - The Journey Matters: Gain a Competitive Advantage with Consumer Journey Insights


Jaimie Pickles
General Manager, Insurance, Jornaya


Session Description

The explosive growth of consumer journey data has fundamentally reinvented the way insurance marketers prospect, retain, and cross-sell. Since it was founded in 2011, Jornaya has developed into a fast-growing consumer journey insights platform that delivers innovative solutions and products that insurers (and companies in other important considered purchase industry verticals) rely on every day to make smarter marketing decisions and mitigate TCPA compliance risk. During this VIP breakfast, we will explore what Jornaya and its clients have learned about the consumer journey, how its unique data is used by nearly 100 clients, and what is in store for the insurance marketer’s future.


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